Magnum Argumentum: The Psychology Behind Consumer Choices
Discover the secrets behind consumer decision-making Learn how logic, emotion, and choice architecture shape purchase decisions.
Dec 9, 20243 min read
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The Stories That We Tell: Unlocking the Power of Storytelling Using Brand Archetypes
Why Storytelling Matters Let’s start with a story of a boy who didn’t know how to celebrate. So he set off on a quest to find his own way...
Oct 7, 20245 min read
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What? The Opposite of a Good Idea is Another Good Idea?
Learn why the opposite of a good idea can also be a good idea and how perceived value influences consumer behaviour.
Aug 26, 20244 min read
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Sell the Hole, Not the Drill: Crafting Authentic Brand Narratives in a Digital World
Today as ever, the wisdom of Theodore Levitt, a Harvard Business School professor, resonates profoundly: "People don’t want to buy a...
Aug 19, 20243 min read
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Musings of a Lagos (m)Adman
Living in Lagos, Nigeria's bustling metropolis, a city where everyone is in a hurry and everything moves at 100 miles per hour. The...
Aug 12, 20243 min read
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7 Game-Changing Techniques to Slash Your Customer Acquisition Cost in 2024
7 Proven Techniques to Reduce CAC by 30% in 2024 | Customer Acquisition Cost Guide
Aug 5, 20243 min read
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10 Proven Customer Retention Strategies for Sustainable Growth in 2024
Discover 10 proven customer retention strategies for 2024. Learn how to boost loyalty, reduce churn, and increase lifetime value.
Jul 29, 20244 min read
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